Sentury’s Sneak Peek into SEMA 2026
What’s Covered in this Blog
- Sentury’s brand partnerships and builds for SEMA 2026
- FAQs about SEMA 2026
- Sentury Tire USA Booth Number and Sentury World App display
Sentury’s Partner Builds in South Hall Entrance
Sentury is gearing up to showcase their latest offerings at SEMA 2026, taking place in Las Vegas from Tue, Nov 3, 2026 – Fri, Nov 6, 2026. SEMA is one of the most anticipated trade events in the world, attracting over 160,000 industry professionals from the US and beyond. Sentury’s family of brands will be among the many brands exhibiting at SEMA 2026, showing their Light Truck, Passenger, Commercial and Last-Mile Delivery tires, and their exciting partner builds. Here’s a sneak peek into what you can look forward to from Sentury at SEMA 2026.
Sentury Vehicles Will Take Prime Position
This year, Sentury’s partner builds will be among a select few commanding prime real estate at the entrance to the South Hall. Premier real estate at the SEMA Show is paramount to commanding industry attention. In 2026, Sentury’s partner vehicles will exclusively hold Positions 1, 2 and 3 at the South Hall Main Entrance. This footprint sits directly adjacent to the primary security checkpoint, which grants a natural flow of thousands of industry professionals, buyers, and media. The slow-moving nature of this checkpoint will allow attendees to observe, photograph, and engage with Sentury vehicles and partner components for the entire duration of the SEMA show!
Adventure Offroad and RPG Build Collaboration
Sentury is excited to be partnering with Jesse James of Adventure Offroad, based in Tustin, California. Adventure Offroad is an off-road specialty custom shop that upgrades off-road rigs with packages that include lift kits and suspension, wheels and tires, bumpers, armor and winches. After only one year in operation, Adventure Offroad has worked on over 260 builds, and expanded to two more locations. At SEMA 2026, they will be showcasing Delinte Tires on their 2027 Ram TRX.
Groundspeed’s Tires at SEMA 2026
Groundspeed will debut the new, upgraded Voyager A/T2 and Voyager H/T2. The new Voyager HT2 is a premium highway tire with improved traction, stability, ride comfort, and noise reduction, and the Mud+Snow Rating. The new Voyager AT2 is an aggressive All-Terrain tire built for high traction off-road, and driving comfort and stability on pavement, with Mud+Snow and Three-Peak Mountain Snowflake ratings for wet and winter traction, and the F-Rating in select sizes for towing and hauling.
For Passenger vehicles, Groundspeed will be showing their popular Voyager GT, Voyager GT-AS, Voyager SV and Voyager HP, but they will also be presenting their new Multi-Season tire, the Voyager Compass 365. The Voyager Compass 365 is a multi-season tire suitable for all seasons, and featuring new Compass 365™ Technology, which includes features that maximize durability and increase fuel-economy, and provides year-round traction with the Three-Peak Mountain Snowflake rating.
Landsail’s Tires at SEMA 2026
We’re also excited to announce that the newest tire for Landsail’s commercial lineup will be on display. The new STR 295 is an extremely versatile trailer tire with many features and benefits. It's sure to be a popular tire at the show. Landsail will also be back with their popular light truck tire lineup, the Roadblazer H/T, Rangeblazer A/T, Stormblazer X/T, Rogueblazer R/T and Mudblazer M/T. They will also be showing the LS588 SUV and LS588 UHP performance tires, the RD-3 race-inspired All-Season tire, and the RD-365 multi-season tire, featuring the new axisA3™ Multi-Season Technology. For the growing Last-Mile Delivery segment, the RD-365 LMD AS also features axisA3™ Technology and will be on display.
SEMA 2026 FAQs and Answers
Q: When is SEMA 2026? Where will SEMA 2026 take place?
A: SEMA 2026 will be taking place at the Las Vegas Convention Center in Las Vegas, Nevada, from Tuesday Nov. 3 to Friday, Nov. 6.
Q: Who can attend the SEMA Show? Is SEMA 2026 open to the public?
A: The SEMA Show is primarily an industry-only event, however it is open to the public on the last day of the show, and anyone can purchase a ticket for SEMA Show Friday (November 6, 2026) or the adjacent SEMA Fest music and motorsports festival. Visit https://semashow.com/public for more information on public access for SEMA 2026.
Q: How much does it cost to attend SEMA 2026?
A: Admission for industry professionals ranges from $75-$399. For the public, tickets range from $80 for SEMA Fest and outdoor events only, to $210 for SEMA Show floor access and SEMA Fest VIP admission, with several other tiers in between.
Q: What can you see at the SEMA Show?
A: The SEMA Show showcases new auto aftermarket products, custom and performance vehicles, specialty auto equipment, wheels and tires, tools, accessories and technology. Many brands launch new products at the SEMA Show, or provide product demonstrations. There are often celebrities promoting products or speaking on panels. Additionally, the Show puts on SEMA Fest every year, which features musical performances, the annual Battle of the Builds, vehicle demos, and more. This year’s SEMA Fest features musical artists: The Offspring, Jimmy Eats World, 311, and The Alive.
Visit Sentury at Booth #44065
After getting a close look at Sentury’s new partner builds in the South Hall Main Entrance, make sure to see the rest of Sentury’s exciting product lineups at the Sentury Tire USA Booth #44065 and check out the Sentury World App. Sentury WORLD™ is a virtual headquarters for partners and distributors to manage their modules online, including warranty claims and Associate Dealer Programs (beginning in 2027). Using the portal, partners can submit warranty claims, keep an eye on team claims, and reach any of the Sentury family of brands, all from one place. The portal is designed for convenience and efficiency, giving partners access from any device, anywhere, with more modules coming in 2027.
Stay tuned for more news about Sentury’s latest products being showcased at SEMA.
2025 Highlights
Check out the highlights from last year’s SEMA show here.
And read about SEMA 2025 in our previous blog post: Sentury Capacity Doubled at SEMA 2025