Sentury Capacity Doubled at SEMA 2025!
Sentury’s Massive Capacity Upgrade at SEMA 2025
The Sentury Tire USA SEMA experience exponentially exploded this year, with a greatly expanded capacity to connect with new and existing partners, onboard partners onto the Sentury WORLD App and Associate Dealer Programs, and schedule daily meetings with team members.
The SEMA Show is one of the automotive aftermarket's most influential business events attended by industry professionals, media, and auto enthusiasts alike. SEMA 2025 took place at the Las Vegas Convention Center this November 3rd-7th. This dynamic event functions not only as a trade show, but also as a place for promoting and inspiring innovation and creativity within the automotive industry. This year’s show expanded into the neighboring Westgate Las Vegas Resort and Casino for the first time since 2019, increasing the show’s capacity to roughly 4.5 million net square feet.
Sentury Tire USA had a lot to offer the crowds at the SEMA Show this year, and despite all the extra space, attendees in the South Hall commented that the show felt twice as full as last year! The Sentury Tire USA booth once again drew a lot of attention with new innovations and products from its 360 Family of Brands, Delinte, Landsail, Groundspeed, Avantech and Pantera Tires.
A Passion for Innovation: Sentury’s Newest Tire Technology
Delinte and Landsail Tires both launched new Multi-Season technology. Delinte’s CLIMAGRIP, and Landsail’s AxisA3 technology both include technically advanced engineering that increases tire durability, improves wear for longer tire life, and increases fuel economy and ride comfort. Tires with this new technology are also Three-Peak Mountain Snowflake rated because of the inherent All-Weather features and engineering.
Sentury’s New Product Reveals at SEMA
This year, Sentury had multiple new products in the SEMA 2025 New Product Showcase, as well as the first look at Landsail’s new commercial tire lineup. These were the new tires on show from the Sentury Tire USA Family of Brands this year:
Sentury Extremetrexx X/T - Sentury’s new Crossover Terrain tire
Delinte Centurion H/T - Highway-Terrain tire with new CLIMAGRIP Technology
Delinte Centurion 365 LMD - Multi-Season Last-Mile Delivery Tire with new CLIMAGRIP Technology
Groundspeed Voyager GT-AS - All-Season Touring tire with advanced features for year-round traction
Landsail RD-365 - All-Season All-Weather tire with new AxisA3 Technology
Landsail LMD 100 AS - All-Season Last-Mile Delivery tire
Landsail Commercial Cargoblazer Lineup - which includes the AP360 Regional/All-Position, APM555 Mixed Service/All-Position, CSD780 Regional/Closed-Shoulder Drive, OSD550 Regional/Open-Shoulder Drive, and the TRL400 Regional/Trailer tire.
Sentury’s Feature Builds at SEMA 2025!
Sentury always impresses with their feature builds at the SEMA Show, and this year was no different. The Booth build was Sentury’s own 2025 Toyota Land Cruiser LC250 recently used in Discount Tire's The Ride To Raise event for the Bruce T. Halle Assistance Fund, featuring the new Sentury XtremeTrexx X/T Crossover-Terrain tire.
Sentury also partnered once again with Cris Payne from Truck Gurus, whose resto classic 1968 Bronco build featuring Delinte DX12 R/T tires, 2024 Colorado Overland featuring Landsail’s CLX10 A/T tires, and hunter style 2024 ruby red Ram 2500HD Crew Cab with Delinte DX-20 X/T tires were all showcased at the prime South Hall entrance location.
Longtime brand partners Sin City Muscle Cars was representing Landsail Tires at the show, with their classic Mustangs, Mazzy, a custom 1968 Fastback, and Eleanor, a 1967 Fastback, featuring Landsail’s LS588 UHP tires.
Last but definitely not least, Delinte met up with good friends and brand partners Sawtooth USA for an impromptu romp through the off-road park in Vegas with their two SEMA builds, a 2025 Jeep Wrangler Rubicon X on Delinte’s DX-20 X/T tires, and a 2025 GMC 2500 AT4x on Delinte’s DX12 R/T tires. Plenty of dust was kicked up and 360s were enjoyed by all!
A Few Other Highlights at SEMA 2025
Jay Leno and Gabriel “Fluffy” Iglesias were also among the celebrities involved in the SEMA Show this year along with motorsports icons Mario Andretti, Richard Petty, Tony Stewart and Lia Block. Actor Sung Kang, known for many movies including the Fast and the Furious franchise also attended the event to promote his new movie, Drifter.
For even more highlights, watch the video below for a recap of SEMA 2025!