Sentury Impresses at SEMA 2024

SEMA attracts a record-breaking crowd

The highly anticipated SEMA Show 2024 took over the Las Vegas Convention Center (LVCC) and surrounding streets from November 4-7, attracting crowds from the US and beyond. The SEMA (Specialty Equipment Market Association) organized trade event — which draws the attention of the automotive industry internationally each year — saw over 160,000 industry professionals stream in from over 140 countries, excited to check out the latest in automotive aftermarket products.

Why Sentury stood out

Amongst the 2400 brands and exhibitions on display, was Sentury’s booth in the South Hall of the LVCC. The South Hall was filled to capacity, with passersby getting a glimpse of the latest products from Sentury’s family of brands and enjoying an immersive digital and physical media experience. On opening day alone, the show had an estimated 150,000 attendees, which included approximately 70,000 of buyers and decision makers. It is estimated that of all the attendees — who are only permitted to attend if they work in the automotive industry — roughly 10% were from outside the US.

The show also featured 1,400 vehicles on display, including Sentury’s partner builds. These consisted of Cris Payne's 2024 Bronco Heritage edition, which was Delinte’s official show vehicle and was displayed alongside a modified Lexus GX 470. Sentury also displayed its new tire lineup, which showcased the following:

Sentury TerrainTrexx A/T - All-Terrain
Sentury RoadTrexx H/T - Highway-Terrain
Delinte Centurion A/T - All-Terrain
Delinte Centurion X/T - Crossover-Terrain
Delinte DV3 LMD AS - Last-Mile Delivery - All-Season
Landsail RapidDragon RD3 AS - All-Season
Landsail RapidDragon RD-365 LMD - Last-Mile Delivery - All-Weather

What other highlights were at SEMA?

Along with cutting-edge displays, attendees were offered workshops taught by subject matter experts on everything from professional development, marketing/sales industry insights to EV technology and general automotive education. Attendees were also able to enjoy the ever-expanding Vegas Loop, which is used for a complimentary transportation service to shuttle passengers around the LVCC using Tesla vehicles. This year, the loop’s fleet included a Tesla Cyber Truck; an appropriate perk for a show that celebrates automotive ingenuity.

Another highlight of the show was SEMA Fest on Friday, a concert intended to wrap up an intensive week of working and networking for all attendees and exhibitors. The energetic show featured bands: Cage the Elephant, Fitz and The Tantrums, Petey, and Sublime (with some of the original members) along with an awe-inspiring demonstration of extreme sports prowess, courtesy of renowned Freestyle Motocross (FMX) athletes: Keith Sayers, Luke Dolin, Willie Elam, and Kieran Ursua.

Thank you to everyone who made this year’s SEMA experience so spectacular!