SUSTAIN: 2026 Q1 Quarterly Report
SUSTAIN: 2026 Q1 Quarterly Report
Sentury Tire USA Strengthens Sustainability Plan for 2026
In May 2025, Sentury Tire USA became the first tire manufacturer to be selected for Discount Tire’s new Total Recycling Initiative through Liberty Tire Recycling, a program that aims to recycle every single Sentury tire.
In the past nine months, Sentury’s involvement in the program has meant that their end-of-life tires have been turned into usable materials such as crumb rubber and mulch, which are used for athletic tracks, playground surfaces, and artificial turf. This initiative means that no Sentury-branded tires taken out of service at Discount Tire will end up in a landfill.
Discount Tire has also repurposed used Sentury tires through Liberty Tire Recycling for a vast array of everyday materials, including: splash guards and car mats for vehicles and construction equipment, rubberized asphalt shingles, sound barrier walls, park benches and tables built from durable recycled rubber and plastic, as well as pavers and rubber flooring for garages and patios, playgrounds, gyms, and other recreational flooring.
Tires take up significant space in landfills and are not biodegradable, which means they can take up to 80 years to break down and therefore require substantial long-term storage space in the meantime. Sentury’s commitment to sustainability includes being mindful of how our products are repurposed to mitigate needless strain on resources and actively participating in a circular economy.
This commitment is amplified by a Sentury Tire USA core value, which states: “We respect that our products begin with nature and are committed to using the best, sustainable practices in our business model.” Sentury is excited to “pay it forward” to the environment, with a continued commitment to reducing our environmental footprint year over year.
To read more about the initiative, visit discounttire.com/tires/recycling.
Core Values
At Sentury Tire USA, we measure our success by how closely we adhere to these following core values:
Core Value 1: Quality is Our First Priority
Quality is our first priority. All Sentury Tire USA values are built on this.
Core Value 2: We Are Inspired by Technology
New technology greatly impacts our company on every level so we incorporate forward-thinking into our products, warehousing, and factories.
Core Value 3: We Are Fueled by Innovation
Our product development is defined by innovative technology and a passion for our industry.
Core Value 4: We Are Sustainability Minded
We respect that our products begin with nature and are committed to using the best, sustainable practices in our business model.
Core Value 5: We Value Relationships
We uphold an environment of integrity that values its employees and partner relationships.
Core Value 6: We Are Focused on Optimization
We are committed to creating exceptional products and pursuing excellence through optimization. We work with our valued technology partners for the best possible outcomes.