In a strategic industry move, Sentury Tire USA will assume full control of AvanTech Tire sales and marketing operations, effective January 1st, 2024.

The decision stems from Sentury’s unwavering commitment to optimizing operational efficiency and driving competitive pricing strategies that cater to the evolving needs of partners nationwide.

“This marks the inception of a dynamic evolution for the AvanTech product lines, positioning them as a formidable force in the commercial tire sector,” said Maxwell Wee, Executive Vice President of Sentury Tire USA. “This move also strengthens our already diverse range of brands and opens up even more opportunities for existing AvanTech customers to tap into our other available offerings,” Wee continued.

Sentury’s vision for the AvanTech TBR lineup includes a comprehensive range, featuring: All-Position, Trailer, Closed-Shoulder, Open-Shoulder, Long Haul, and Mixed Service applications.
Each tire is meticulously engineered to deliver unparalleled durability, stability, and proprietary features, geared towards resisting tread wear and optimizing fuel efficiency.

Sentury Tire USA is dedicated to ensuring a seamless transition for current AvanTech partners, including members of the Independent Tire Distributors Group (ITDG). Existing sales representatives will continue to serve accounts directly, maintaining open lines of communication at 305-621-5101.