Sentury Tire USA has opened its fourth US distribution center in the heart of Texas. The 150,000-square-foot distribution powerhouse in Dallas is a bold move designed to redefine speed, access, and scale to better serve our US partners.

The Dallas hub is strategically positioned to expedite delivery times, expand inventory depth, and connect seamlessly with shipments flowing directly from Sentury’s cutting-edge Morocco factory. Together with its established Thailand supply line, the new center creates a dual-engine distribution network built for resilience and growth.

This expansion arrives at a pivotal moment, coinciding with Sentury’s newly-launched Associate Dealer Programs, HYPERDRIVE and Elyte for both the Delinte and Landsail brands, respectively.

“This is more than logistics.” said Maxwell Wee, Executive Vice President of Sentury Tire USA. “By diversifying our supply channels, we’re building a competitive advantage for our dealers with faster access and stronger support. That’s the Sentury promise.”

The Dallas distribution center is now shipping and signals a new era for Sentury Tire USA: one where the brand isn’t just competing in the US market, it’s accelerating toward the future.