Sustainability
Sentury Tire USA Strengthens Sustainability Plan for 2026
Sentury Tire USA Strengthens Sustainability Plan for 2026
In May 2025, Sentury Tire USA became the first tire manufacturer to be selected for Discount Tire’s new Total Recycling Initiative through Liberty Tire Recycling, a program that aims to recycle every single Sentury tire.
In the past nine months, Sentury’s involvement in the program means their end-of-life tires have been turned into usable materials such as crumb rubber and mulch, which are used for athletic tracks, playground surfaces, and artificial turf. This initiative means that no Sentury-branded tires taken out of service at Discount Tire will end up in a landfill.
Discount Tire has also repurposed used Sentury tires through Liberty Tire Recycling for a vast array of everyday materials, including: splash guards and car mats for vehicles and construction equipment, rubberized asphalt shingles, sound barrier walls, park benches and tables built from durable recycled rubber and plastic, as well as pavers and rubber flooring for garages and patios, playgrounds, gyms, and other recreational flooring.
Tires take up significant space in landfills and are not biodegradable, which means they can take up to 80 years to break down and therefore need a significant amount of long-term storage space in the meantime. Sentury’s commitment to sustainability includes being mindful of the way our products are repurposed to mitigate any needless strain on resources, and actively participating in a circular economy.
This commitment is amplified by a Sentury Tire USA core values which states: “We respect that our products begin with nature and are committed to using the best, sustainable practices in our business model.” Sentury is excited to “pay it forward” to the environment, with a continued commitment to reducing our environmental footprint year over year.
To read more about the initiative, visit discounttire.com/tires/recycling.
Our Story
What happens when one person has a vision for how nature and technology can work together?
Our story starts with a man who was so inspired by his acres of rubber trees and the power of technology that he was propelled to combine them to revolutionize the tire industry. This vision ignited a passion for exceptionalism and the expectation of quality at every level.
The result? A tire company that makes exceptional quality accessible to all.
Today, Sentury Tire USA produces summer and winter tires for passenger cars, ultra high-performance vehicles, SUVs, CUVs, light trucks and off-road vehicles, using this revolutionary technology. Our proven quality standards are evident in both of our factories, and our Thailand factory is regarded as one of the most advanced in the tire industry. We recently expanded to our new headquarters in Hialeah, Florida, where we distribute a range of brands including Sentury, Delinte, Landsail, GroundSpeed and Pantera, comprising more than 3,000 SKUs. We proudly serve our customers from our California and Florida offices and warehouses. Our warehouse and factory direct programs and a full customer service team are here to meet the needs of both our partners and consumers.
Established in 2009, our parent company Qingdao Sentury Tire Co., Ltd., is a global manufacturer of consumer, commercial, and aircraft tires, including the tires developed for the main landing gear of the Boeing 737-700/800/900 aircrafts. Our global sales network extends to more than 150 countries across North, South and Central America, Europe, Africa, Oceania and Asia.
Sentury has also been awarded the 4.0 “Smart Factory” status.
This highly sought-after accreditation is reserved for factories that measure up to strict standards of sustainability, productivity, production and time to market – or what we like to call — “intelligent manufacturing”. We were able to achieve this status by incorporating Cimcorp’s “dream factory concept” into our factories, which features six independent automation lines with monorail systems, Machine Visual Technology (MVT) software for automating x-ray imaging analysis, and (VMI) Maxx technology for radial passenger tire building. These automations ensure our factories are operating at their maximum potential for quality output, while also maintaining our competitive standards of safety and sustainability.
What do these technological enhancements mean for you? Quality.
When you order tires from Sentury Tire USA, they’ll be produced using the most up-to-date, energy efficient, cutting edge machinery, and the most stringent safety standards. We pride ourselves on being able to customize orders based on our unique client needs, using our wide range of offerings and competitive timeframes.
Due to our strict and meticulous management, we also meet International Organization for Standardization (ISO) guidelines globally and have successfully obtained ISO certification at all levels of research and development, material supply, production process and logistics. We are ranked among the top 40 tire companies in the world.
We hope you enjoy the Sentury Tire USA online experience. We are here to provide you with the exact information you need. Let us know if we can assist you in any way by reaching out to us at info@senturytireusa.com.
Core Values
At Sentury Tire USA, we measure our success by how closely we adhere to these following core values:
Core Value 1: Quality is Our First Priority
Quality is our first priority. All Sentury Tire USA values are built on this.
Core Value 2: We Are Inspired by Technology
New technology greatly impacts our company on every level so we incorporate forward-thinking into our products, warehousing, and factories.
Core Value 3: We Are Fueled by Innovation
Our product development is defined by innovative technology and a passion for our industry.
Core Value 4: We Are Sustainability Minded
We respect that our products begin with nature and are committed to using the best, sustainable practices in our business model.
Core Value 5: We Value Relationships
We uphold an environment of integrity that values its employees and partner relationships.
Core Value 6: We Are Focused on Optimization
We are committed to creating exceptional products and pursuing excellence through optimization. We work with our valued technology partners for the best possible outcomes.